According to the latest commercial report for the lighting market, in 2014 the global LED lighting market penetration rate is rising rapidly and the yearly growth will reach 23%.
The main products application types of commercial lighting are LED tube, spot light and bulb. The main use areas are Europe, North America and China, and this will be the most important market in the next five years. As LEDinside research manager Wu Yingjie said, LED lamp market demand is $2.58 billion in 2013 and will reach $8.871 billion in 2018. It shows the importance of LED tubes in commercial lighting, especially in supermarkets, offices, underground parking lots. With the enhanced design scheme, the cost performance compared to other lamp types is rising rapidly.
Wu Yingjie further pointed out that in the regional market T8 tube lights are the main product. The application in office lighting in Europe, America and Japan prioritizes cool colors and the Chinese market is mainly made of 6500 K color temperature. General commitment to LED lamp life is 25000 hours only.
According to the analysis of commercial lighting manufacturer strategy, Europe, America and Japan markets take product quality improvement as the basic development strategy. The aim here is to prolong product lifespan, to promote light efficiency and improve the lighting quality. The light efficiency, uniformity, color rendering and lifespan are still key technology.
On the other hand, Chinese manufacturer’s strategies are divergent. Because the lighting market still maintains a large growth in China, and without an established successful model, the channel advantage should be the most important aspect. Supply chain and resource integration to control cost and get price competitive advantage is very important, where water and electricity providers or e-commerce set off price wars.