With the rapid development of the LED lighting industry, the demands of LED lighting products in people’s daily life has been rising accordingly. For example, the Europe Union has released a sales ban of incandescent lights in 2012, while the US will no longer produce 60W and 40W incandescent lights from 2014. Meanwhile, 75W and 100W incandescent lights are banned in Canada.
Thus the demands of LED lighting are blossoming in overseas markets. Other emerging markets like Thailand, Russia, Latin America and Africa will have large scale street lights retrofitting in 2014.
Domestic LED manufacturers show great interests in overseas markets with huge business opportunities. Kingsun is confident in building a good brand image and reputation in the competitive international market. In order to be competitive in the international market, the domestic LED enterprises shall be internationally competitive through the following aspects:
Innovation of technology
As always, Kingsun focuses on R&D in LED application technology. It has successfully developed an imaging optical system with independent intellectual property rights, advanced radiator optimization software, high efficiency and high reliability LED driving technology, smart wireless control system. The world’s first Guardian intelligent lighting system, which formed its own core technology, met the standards of LED lighting in North America, recognized by customers. Our lighting project involved the DOT, electric power companies, shopping malls and other important fields.
Business model innovation
Kingsun launched the “Factory Incubation plan” in 2012 and through the business model innovation it was implemented succesfully in the United States, Asia, South America and other countries. Kingsun is able to realize the product localization and enhance the local brand popularity through Factory Incubation Plan. At the same time, customers and end users can directly get the pre-sale, sale and after-sales service from Kingsun. The cooperation model of Kingsun is many-faceted and flexible, and can be customized to fit customers’ needs. Through technical cooperation, product cooperation and market penetration, Kingsun provides one-stop service for all customers: Not just sell the lamp, but also provide services, solutions and business models.
Product price and quality management
Price and quality shall be double evaluated in the international market, including an overall consideration during product design and market orientation. Kingsun carries out the concept of “quality is the soul of the company and product” with strict supplier access and evaluation mechanisms. Kingsun optoelectronic guarantees the quality of incoming source materials. Meanwhile, Kingsun strictly follows the quality standard in production and strives for perfection in the production process. Kingsun owns more than 160 sets of testing equipment and its products have passed national and international certifications, such as UL, CE, CB, CQC, CC, etc. Through mass purchase, large logistics and technique optimizations, Kingsun tries to create optimal cost-effective products and promotes to bring LED lighting products into broader international markets.
So far，Kingsun already has 17 years of experience in research and development of LED applications, 10 years experience in high-power LED lighting applications, 478 authorized patents (of which 63 are invention patents), more than 800,000 LED street lights and tunnel lights applied in lighting projects and 1 million households lighting experiences. As a Chinese LED lighting leader in the global market, Kingsun has strength and confidence to provide high-quality products, lighting solutions and good services to realize KINGSUN brand internationalization.